This is a beginner IHC History Question...

At what point did they drop the "Deering", and why?

I know that the F-Series Famrlls all were labelled "McCormick - Deering", and a lot of the early A, B, etc. But later they just said "McCormick". Was there a particular reason for the change, did it just happen out of the blue?

IH did some name surveys right around the end of the war to see what names people actually identified the tractors with. Of course, International and Farmall were the big winners. McCOrmick and Deering were low on the list. What happens next is a bit of a mystery. Probably becuase of the anti-trust suit and the need to differentiate the industrial and ag lines, IH decided to eliminate the Deering to simplify the names. The reason why McCormick was kept was probably simple- Fowler McCormick was running the company. The priginal decision was made in 46 or so, the tractor decal decision in 49. Obviously, existing stocks of decals were used up first, so the actual dates were going to be variable-slow moving lines could take awhile. The McCormick lasted pretty much up to 1967 from what I understand.

As far as the McCormicks and the Deerings go, Brooks is a progeny of both. Money is what counted with these birds. Clearly by the early 1950s IH, Farmall and International were the recognized trademarks, so why call it anything else. By the way Deering is still on my 53 Super A and McCormick only on my 58 - 130. I know McCormick was on my 67 - 656.

Now about the tractor, I was wrong. Decals say McCormick only in inch high letters just above the word Farmall. Just before these words both sides it has the IH logo and in small print on bottom International Harvester. Under the word Farmall in letters about 1/2" high it reads, " Made in the United States of America * International Harvester Company, Chicago, Illinois. Of course the SA round decal reads A with the word super in smaller print.

Now this tractor was painted about 20 years ago, at that time the new decals came from Allen Haugh, in Brucefield, ON. and were exactly same as originals. I was a bit more of a purest back then. What is even more annoying, I remember events from back then better than current events. Now I'm just trying to remember who's tractor I saw McCormick Deering on in the past 6 months. Probably that 42 W4 or 46 H my neighbor is resurecting.

Now back to this blommin snow, I don't think Marg. is going to fall for, "Buick going up and down driveway as good enough." Just going by the background commentary.