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Garden Tractors Discussion Forum

Why does Santa wear red and white ?

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Author 
Hoss 1962

12-06-2005 01:18:27




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The Coke story is almost certainly not true, at least not in it’s entirety. In the late 18th century many illustrators (often of Moore"s poem "Twas the Night before Christmas")chose from a variety of different traditions from "Father Christamas" from Britain to Germany"s "BelshNichel" and chose colours ranging from green through blue , yellow and brown. The first popular illustrations of old Santa in bright red with snow-white fur trim were published in a book illustrated by a Thomas Nast. Nast had himself, in his original black pen and ink drawings, imagined Santa in tan fur, but the publishers (McLoughlin Brothers, I believe) wanted something much more festive and bright - and so Nast chose that awful gaudy scarlet suit. As this was in the latter part of the 1800"s it would have pre-dated the Coca-Cola"s promotional campaign by a few decades. However as far as I can tell - even though Nast"s illustrations were extremely popular and influential different cultures still dressed their version of the old man in their traditional colors (green in the UK representing the pagan view of the promise of spring being alive and eventually overcoming winter - one example of "the Green Man"). I think it was more the popularity of the coke campaign that finally brought the idea of the modern "commercial" santa claus and the red and white livery together.

Maybe poetically so. Stories of the old man started in pagan folklore (the "green man" "old man winter") were then adopted and assimilated into Christianity ("St Nicolas" etc.) and now his place is firmly on the commercial side of the divide of the modern religious/ commercial bipolar Christmas dividing line. So, quite apt for him to look like a podgy coke can, if you ask me. Better than dressed up as the McDonald"s clown, or the KFC colonel anyway :>

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