Posted by Darald in Az on March 24, 2009 at 22:20:09 from (74.32.221.240):
In Reply to: Re: IH Pickups posted by Janicholson on March 24, 2009 at 09:33:36:
In the mid 1920's IH sold their trucks through farm machinery dealerships, mostly to farmers, but farmers needed only a couple of trucks during their career, not enough to run a factory on. So IH established truck only dealers in urban settings. Good sales to the military due to management / political ties launched a successful medium and heavy duty respectability and acceptance by industry for IH trucks from the 1930's onward. Workhorse pickups were also respected, but as the move to acceptance of an urban second vehicle in the 1960's was a pickup, customers went to their familiar dealer, Chevy, Ford and IH pickup market share dropped to the point that management eventually quit production of pickups altogether. The book, "A Corporate Tragedy" by Barbra Marsh sheds some interesting views on the truck division of Harvester.
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