Posted by dstates on August 16, 2012 at 14:57:47 from (173.18.213.205):
In Reply to: ? for Deere fans posted by kornfused on August 16, 2012 at 14:44:37:
From John Deere himself...
In 2000, John Deere unveiled the latest evolution in the trademark. This updated mark is true to the strong John Deere heritage. Yet, its sharpened antlers, angles, muscularity and attitude give the trademark an energized and dynamic edge. John Deere’s logo, after being known for decades as the "leaping deer,” for the first time is actually leaping upward instead of landing.
Throughout the years, refinements to the trademarks have reflected what the company was about at that point in time and what it saw as important to its future. The current version illustrates John Deere's determination to stay focused on being the premier company in its industries worldwide, while remaining firmly rooted in its basic values of quality, innovation, integrity and commitment.
The style and shape is reflective of today's technology world: bolder, stronger, high technology oriented. In the symbol itself, the deer's feet are rooted firmly into the ground for a strong leap into the new millennium. The body, head and antlers have a purposeful attitude, a sense of direction and a clear commitment to taking charge by running smart.
Here is a link to info on all of the Deere Trademarks
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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