I'm kind of saddened by it. Another example of corporate America pimping off their products. Use any icon. Use any tactic. Cheapen any virtue to sell a product. By implication, if you buy a Dodge pickup you will suddenly have or develop all of the work ethic, all of the gumption, all of the Godliness of those people in the photos. It doesn't work that way. Perhaps it's television in general that inures us to our lack of virtue - bombarded by so much advertising as we are. The ad touches us on a very emotional level and gives us a sense of longing. For what? Not for the fine human qualities Paul Harvey so eloquently speaks of. But for a toy, a consumer item, a Ram Tough Truck.
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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