Posted by Rollie NE PA on March 02, 2013 at 16:01:10 from (108.50.13.26):
In Reply to: Ram Rumors????? posted by Richard G. on March 01, 2013 at 19:37:36:
I found this piece of info.
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."[4]
The Ram brand logo features the head of a ram, formerly the logo used by Dodge
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