NC Wayne: Almost all business is a relationship basis drive one. The OEM dealerships are going to get the real new stuff because of technology like you stated and warranty issues. The independent shops are going to get business because of their prior relationship with their customers.
The independent shops usually have more flexibility. In your case that could be several things. 1)You can work on multiple brands rather than just the OEM one many dealerships do. 2) Hours, you are the owner, your more likely going to stay and finish the job over a guy just drawing a pay check. That employee may just say I will be back Monday to finish the job when you will stay and finish the job so the customer has the machine to use Monday.
Another reason many people use an independent shop is value. The customer feels they get a better value from your work. This maybe a lower hourly rate or just the fact that you bust butt and get the job done faster.
I many times got work just because I could get the work done faster than the OEM dealership. Example of this is clutch jobs on the regular JD tractors. I usually could turn the tractors around in under 24 hours if the customer really needed it. The OEM dealer would say a week and I would say one or two days.
You wrote just recently about driving a long distance to do a simple repair on a customer piece of equipment. Do you think that customer is even going to bother trying another local repair guy when they can just call you and know it is going to be done correctly??? I bet that they are going to just call you.
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