Posted by JRSutton on September 02, 2013 at 06:22:02 from (75.130.109.233):
In Reply to: Caution buying a plow! posted by JD John on September 01, 2013 at 18:12:24:
That's just the John Deere marketing executives being clever.
Psychology played just as big a role in marketing back than as it does today.
Have you ever been confused between the Moline company and John Deere from Moline? Of course not, nobody was.
But write an ad like that "Warning", and its accusatory tone makes the reader feel the Moline company (without even actually naming them) must be some bunch of weasels trying to trick the American farmer.
So the reader walks away with a sense that the Moline company is sneaky, and all they do is copy john deere (obviously not well, that goes without saying) and that they have no innovations of their own.
Why? Because of their name, it's OBVIOUS.
John Deere can hold their head high saying "oh we're just warning you not to be fooled by knockoffs" without sounding like they're blatantly badmouthing their competition.
They don't have to do comparisons of product, the readers draw their own conclusions.
Nothing's more powerful in the advertising world than a conclusion drawn by the individual on their own. That's a person who's convinced John Deere's better... because... well... just because... everybody knows it...
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