Posted by Rich_WI on November 09, 2013 at 11:32:44 from (50.50.82.205):
In Reply to: Usless products posted by pete black on November 09, 2013 at 06:26:26:
Quoting Removed, click Modern View to see
Thats a crazy statement, totally inaccurate and would be business suicide to 10-25% of a eating establishments customer base. McDonalds wants its coffee drinking customers to drink its fill of coffee. The problem is, if a coffee drinker does not get enough coffee during their visit, they leave unhappy with the experience. This causes over 50% of the customers to delay returning to the establishment. This short delay (1-7 days) causes a loss of revenue even if the customer is still a repeat customer. Now if the lack of coffee continues on subsequent visits, the establishment starts to loose that customer for the simple fact that a customer can forgive one or two bad experiences, after that, the business get a lable from the customer and the bad experience is no longer a fluke, its the way a place does business. End result = customer goes elsewhere....
McDonalds knows this (as does most every other business selling coffee and giving free refills) and they train the employees to provide customer service by even going so far as to walk the seating area with a pot of coffee offering refills. That act of bringing refills to the customer is a service worth its weight in gold. Unfortunately, doing that can only be done when McDonalds is a little slower and cleaning up the seating area is always a priority.
I wont even get into the temp of the coffee because I think its pretty well known that the customers want HOT coffee, not just really warm coffee. McDonalds tested lower temp coffee many, many times and every test resulted the same, coffee sales dropped like a rock at the test store. Dropping coffee temps world wide would have the same results so they made a decision to keep the temp up, sales up and deal with the frivolous lawsuits as needed.
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