First off, Chipotle is certainly not against American agriculture. It would be pretty difficult for them to take that position, given that they serve up many tons of beans, tortillas, beef, pork and chicken every year. They DO, however, make a point to get their meat and produce from small-scale, local farms whenever possible. Explain to me how this is AGAINST American Farmers? When I think of American farming and ranching, I like to think of family-owned operations, not huge corporate-owned factory farms. Now if you think big factory pig farms that dump tons of sewage into rivers are the way we ought to go, well let's just say I disagree and leave it at that.
As for the "ad", from what I can see it's not an ad for Chipotle at all, but cable TV series they made and sponsored. So they want to poke a little fun at factory farms, is that so bad? From what I've been told by friends who work in a factory pig farm, the reality is quite a bit worse than the exploding cow joke in Chipotle's film.
Now you don't have to watch the show if you don't want to. I don't expect to waste my time on it. And you don't have to dine at Chipotle, either. They make a decent burrito, but nothing special.
Take a look at what Chipotle says about farming on their web site before you pass judgement.
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