Rural King is a privately held company owned by the Beard - Melvin familes based in Mattoon, IL. They started in 1960. The Melvin family farms around 5,000 acres of which they own near Sullivan. They recently moved corporate headquarters to Florida for tax purposes. They recently hired an executive from Wal-Mart as COO, thus many similarities to Wal-Mart. The store in Decatur, IL is clean with wide aisles and lots of merchandise. Farm and Fleet is far superior followed by Big R. Still, Rural King is a good store.
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Today's Featured Article - Product Review: Black Tire Paint - by Staff. I have been fortunate in that two of my tractors have had rear tires that were in great shape when I bought the tractor. My model "H" even had the old style fronts with plenty of tread. My "L" fronts were mismatched Sears Guardsman snow tires, which I promptly tossed. Well, although these tires were in good shape as far as tread was concerned, they looked real sad. All were flat, but new tubes fixed that. In addition to years and years of scuffing and fading, they had paint splattered on
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