Business have found collecting a nickel from everybody is better than trying to talk just a few to come in and spend $200. So the heat is on to add fees and fees and self renewing license deals and so on to -everything-. Add a $1.20 fee to every single sale you make and you are getting free money.
Businesses have found that data equals knowledge, and the more data they can collect and sift through the more they can add fees, the more they can use that knowledge to increase income.
So, we are blessed with more and more technology that does little for us consumers, but helps the main company a whole lot. And we consumers get to pay for the technology to boot.
Seed companies are falling over each other to buy high tech drone, weather, fertility, and precision planting companies so as they can access and control the data of the customers.
Along the way we get some benefits in nickels and dimes to us, but the dollar bills are going to the company that controls and owns the data.....
It is not any one company, it is just the new way of doing business.
Nickel and dime -everyone- and extract as much information as possible.
Phone and tablet apps, cars, farm machinery, construction equipment - phone the data home and give ownership to the big company, not the owner, and add a fee to every little thing.....
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Today's Featured Article - A Lifetime of Farm Machinery - by Joe Michaels. I am a mechanical engineer by profession, specializing in powerplant work. I worked as a machinist and engine erector, with time spent overseas. I have always had a love for machinery, and an appreciation for farming and farm machinery. I was born and raised in Brooklyn, New York. Not a place one would associate with farms or farm machinery. I credit my parents for instilling a lot of good values, a respect for learning, a knowledge of various skills and a little knowledge of farming in me, amo
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