Last I heard, Mahindra was the largest tractor producer in the world. Last I heard also, MF was a non-entity... Mahindra, I would believe. You look at where they're produced and principally sold... India. There's over 1 billion people there and their ag sector is very much in the size class of needing that 30-60 hp tractor that M&M produces. Read... large pool of potential customers in small size category that adds up to a LOT of units.... not necessarly a lot of dollars. I suppose MF is also a player in that market too... and to what extent I don't really know. However, looking at things in the developed world, Massey is and has been a 'HAS BEEN' for a long time. Seems to me that the size of AGCO in terms of sales is 1/4 or 1/6 the size of Deere in terms of gross revenue and not quite as far behind CNH. Given that AGCO is a multi faceted company playing in all ag equipment sectors although not in industrial... it's still a long way behind the other two. So looking at the revenue end of things... I just don't see it. On the ground, around here... the 135 was the last heyday for MF. Most everything else of substance here falls into the green or blue/red category. Even the MF dealer carries Kubota so that pretty well wipes out half or more of their potential MF sales in the area.... and the other MF dealer carries Kioti so that takes his small end sales. Fendt is starting to make some presence here from one or two of those dealers... but to what extent exactly I don't know. I'd still hardly see it as a major challenge to Deere in the area.
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