rrlund MF has made more tractors world wide than JD for many years. I was really just wondering if anyone out here knew how the two companies where both making the same claim.
As for John Deere's troubles. I do not think that JD management is in touch with large segments of their customer base. The "big" chain type of dealerships are not a good thing long term for the company or the customer. Too much risk in one place for the company and poor service to many customers.
When I was still selling I wanted many customers that where here year in and year out. Not the BTO that jump all over the place chasing the "cheapest" price. Truthfully I made a much better margin on the smaller fellow that put some value on customer service and did not feel entitled. The BTOs feel you should cater to them as they buy big dollars. I had no problem getting called out at night or weekends to take care of a regular customers, large or small.
I got chewed out for not calling on a few BTOs by a JD territory man. I showed him how the last few times we had done any business with those BTOs we lost money 100% of the time. JD gets paid by the dealer. Then the dealer has to sell the trade in trying to at least break even and hopefully make a profit. JD gets paid the same regardless of which dealer sells the equipment. Trading with most BTOs is just a reverse auction where your bidding on the trade-ins. IF the BTOs jumps on your deal you know right then you messed up some where.
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