No inside information but rather from what I have read.
Like any of the big players; You buy up smaller companies to eliminate and consolidate competition; OR to expand into new markets.
Just like Vicon is a sub of Kverneland Group; Kverneland Mechatronics (the part that brings the auto-guidance system) is a sub of Kverneland Group. Kubota got the whole shebang when they bought out Kverneland Group a couple of years ago.
Kubota knows 2 things. They have the rice paddies of Asia sewed up. They can not play with the big boys in the U.S. unless they get bigger tillage; planter tractors.
This latest move into the medium sized market (hay) is just a step in that direction.
Also you will soon be able to buy that really good small Kubota engine in a Kubota skid steer.
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