Sears failed to adapt to a changing marketplace. First thing to understand about Sears is that by the mid-seventies its primary business was no longer retail but rather finance. They still understood they needed to sell products their customers wanted at reasonable prices, but what really brought in customers was that Sears would extend credit to almost anyone at a time when credit was difficult to get. The first credit card I ever had was from Sears. Your could buy major appliances, get your car fixed or buy a tool you desperately needed, which could be a lifesaver for someone starting out. That built up a huge brand loyalty which the company's management later squandered.
By 1990, anybody could get as many credit cards as they wanted, which meant Sears needed to come up with a different business model than relying on the finance business. They were in a position to be the first retail company to take advantage of the internet, but they totally missed the boat. Even today, their website is a joke. So they lost market share to cheaper rivals (like Walmart) and online merchants like Amazon who understand how business is done in the 21st century.
It's likely Sears will not be in business one year from now. I'd like to say I will miss Sears, but the company American consumers once loved is already gone.
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Today's Featured Article - Hydraulics - Cylinder Anatomy - by Curtis von Fange. Let’s make one more addition to our series on hydraulics. I’ve noticed a few questions in the comment section that could pertain to hydraulic cylinders so I thought we could take a short look at this real workhorse of the circuit. Cylinders are the reason for the hydraulic circuit. They take the fluid power delivered from the pump and magically change it into mechanical power. There are many types of cylinders that one might run across on a farm scenario. Each one could take a chapter in
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