Posted by Bret4207 on December 29, 2014 at 05:10:15 from (64.19.90.196):
In Reply to: Ahead of it's time posted by 2 Old 2 Care on December 29, 2014 at 01:48:10:
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I disagree. What sold the Ford N's and NAA was Fords money backing it and advertising it, Fords market share in cars and trucks making it a very trusted name, Fords ability to sell it cheaper than anything comparable, that you could get service and parts from any Ford dealer (at least according to the sales literature of the time) and then the 3 pt. The 3pt was a proprietary implement line when it was introduced, no one else made Ford 3pt stuff. It caught on because they sold lots and lots of tractors and it is, in fact, a lot easier to hook up than the JD, IHC, Case systems of the day. When a guy owned one 20 or 25hp tractor and did everything with it, that made a difference. But Ford had the money to sell a complete line of equipment geared to the Ford 3 pt, and they sold it cheap.
Looking back through the old farm magazines of the day it is very apparent that Ford spent a lot more on advertising than the others. That and the low price is what I believe sold Fords N series. No one else had a centerfold ad in Country Gentleman. Masseys Combines were the closest as far as ad size and frequency followed by AC. Deere, Case and MM were almost non-existent and used small ads in the pre-war to 1955 era. IH had some big ads but not a lot of them, not like Ford. And Ford wasn't shy about putting pictures of Ford cars and trucks in their tractor ads. IOW- Ford had advertising science down before they even started making tractors and I think that made a huge difference in a day when farm magazines were the main way to advertise and sell tractors.
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