Posted by WIZZO on January 25, 2015 at 13:16:17 from (81.131.243.230):
In Reply to: Kubota posted by jm. on January 25, 2015 at 12:48:55:
Recently-released registration figures by make for compact and agricultural tractor sales during 2012 – data must be released a year in arrears, according to EU competition rules – show that despite a 250-unit drop in the UK market from 2011 to 2012, the sales fall was felt harder by some makers than others.
The market fell by 253 units in 2012, from 15,217 to 14,964, or 1.66%. But despite the relatively small drop overall, some manufacturers gained numbers while others were hit by falls greater than the overall total decline.
Registrations recorded by the economics department of the UK Agricultural Engineers Association showed that John Deere remained top of the market, but that its registrations dropped slightly, from 4,972 to 4,734, giving it a 31.6% share of the market, down from 4,972 units and a 32.7% portion.
CNH’s New Holland brand also saw sales drop very slightly, from 2,758 to 2,737, but this represented an increased share, from 18.1% to 18.3%. Case IH, though, saw both a unit sales rise, from 1,332 to 1,377 – this figure includes a handful of Steyr tractors – and a proportion rise, from 8.8% to 9.2%. The combined totals gave CNH an overall 27.5% share of the market, up from 26.9%.
AGCO, meanwhile, shifted 3,306 tractors, up from 3,179, increasing its market share from 20.9% to 22.1%. Massey Ferguson sold 2,005 tractors – Challenger tracked machines are also included in those numbers – for a 13.4% share, up from 12.4%. Fendt also increased its share, selling 747 tractors for a 5.0% slice of the market, while Valtra registrations dropped back from 627 units to 554, giving it 3.7%, down from 4.1%.
Claas had a tough 2012, its market share dropping back from 5.0% to 4.3%, the result of a sales drop from 760 units to 643. Despite its strength in sub-50hp machines, Kubota’s figures were also down, with 615 tractors registered versus a 2011 total of 653, nudging back its market share from 4.3% to 4.1%.
Next in the league order was AgriArgo, responsible for the McCormick and Landini brands. Its overall sales were up significantly, at 434 versus 490, taking it from 2.9% to 3.3%. McCormick registered 47 more tractors, at 346, giving it a 0.3% share boost to 2.3%. Landini registrations edged up 0.1%, courtesy of 144 registrations.
While its figures weren’t broken down by its four brands, Same Deutz-Fahr made a 0.3% market gain to 3.0%, by way of registering 449 tractors. JCB was the last mainline maker whose figures were recorded, its market share dropping 0.1% to 161 units. Other unlisted makers represented the remaining 3.0% of the market, registering 452 tractors, a figure down from 523 units and a 3.4% share during 2011.
THIS IS A REPORT BASED ON OFFICIAL FIGURES PUBLISHED BY THE AGRICULTURAL ENGINEERING ASSOCIATION.
EUROPEAN UNION RULES STATE THAT THE FIGURES OF ANNUAL SALES MUST BE PUBLISHED A YEAR IN ARREARS. THE SALES FIGURES FOR 2013 WILL BE DUE FOR PUBLICATION IN NEAR FUTURE.
FOR THE RECORD I HAVE NO AXE TO GRIND AGAINST KUBOTA AND UP TO 10 YEARS AGO WORKED IN CLOSE ASSOCIATION WITH THEM SELLING IMPLEMENTS SPECIFICALLY DESIGNED FOR KUBOTA. THEY ARE A GOOD COMPANY WITH SOME GREAT TRACTORS.
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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