Posted by calf on January 29, 2015 at 21:46:25 from (209.240.90.87):
In Reply to: 2015 Tractor Shows posted by prawn farmer on January 29, 2015 at 06:52:29:
Advertise. WHO, WHAT, WHEN, and WHERE.
One thing I have noticed for a lot of different types of events, lack of advertising, and just as often, poor or incomplete information.
If people don't know about an event, they will not come. You need to have one person, or more, dedicated to getting the word out. Websites, flyers, print publications. Get a list started and update it as new locations are found. Make sure not just one person has this info, else, when they leave/quit, you got problems.
If your organization has a website, get it updated early with COMPLETE info (see below).
Poor or incomplete info. I cannot believe the number of announcements/websites where the location for an event is listed as such and such a county. I live in MN, I don't know where all the counties are here, much less in WI, 25 miles away. And make sure you give the complete date, including the YEAR on everything, things on the internet hang around for a long time.
WHO, WHAT, WHEN, and WHERE.
One final point, and then I will get off my soapbox. If you have a website, don't just advertise your events, advertise others in your area and hopefully they will reciprocate.
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