Posted by Goose on January 20, 2016 at 07:10:54 from (70.198.9.45):
In Reply to: Re: Local Newspapers posted by tractorguy2 on January 20, 2016 at 06:48:37:
Don't know if it still applies, but back when I was managing a small town newspaper, to be financially healthy a newspaper needed to be approximately 65% paid ads and 35% news. Back then, we actually had the luxury of refusing any out of town advertising that competed with our local merchants. As a matter of policy, we also refused any beer or liquor ads because the publisher's father had been an alcoholic. And we still averaged well over 60% paid advertising.
Now that same newspaper is half as thick and it's a free for all as to advertising. And like a local radio station used to say, "When you hear it, it's news. When you read it, it's history".
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