I think they do better in areas with a higher population. Here for example one opened in a smaller town (Otter Tail MN) and lasted about 2 years. Another in a larger town (Fergus Falls) has been around a very long time. One thing that hurts rental places like that is the Cat and Bobcat dealers both in Fergus Falls have rental equipment too. The startup in Otter Tail a couple of years ago rented man lifts, sheet rock lifts, skid steers, trailers and other stuff. I think a lot of the problem with that was lack of advertisement. No one knew they were there.
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Today's Featured Article - A Cautionary Tale - by Ian Minshull. In the early 1950s my father bought an Allis Chalmers B and I used it for all the row crop work with the mangolds and potatoes, rolling and the haymaking on our farm. The farm and the Allis were sold and I have spent a lifetime working on farms throughout the country. I promised myself that one day I would own an Allis. That time event
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