Posted by JimS on June 02, 2016 at 19:49:39 from (50.247.112.17):
In Reply to: What would you do? posted by 37Chief on June 02, 2016 at 17:05:22:
You charge what the market will bear. If you are looking to generate more business and need to cut your price to do so and you can do it, then do it. If I were you I would charge what the market can bear.
Where I live the average horseshoeing is $175. Now I know I will hear from someone somewhere who gets a great job done for $50. Good for you, but I cannot pay the bills at that rate and neither can the $50 guy. He tries to make up for it with volume and with most labor jobs that is difficult to do and maintain quality. Ideally, I would be much happier to shoe 2-4 a day at $250 and do the best job possible rather than doing a boat load of marginal work at less. Tractor work is a little different, but still, you are limited and have a few constraints on your time and the amount of work you can safely do.
Finally, if I go in to a barn where they are used to paying $250 or more a shoeing, that is what I charge, even though my normal rate is much less. Many years ago I split fire wood. The area paid good money for split wood and I was happy to provide it. A neighbor asked me if I could supply some older, less capable, and financially restrained individuals wood at a low price which I did. Those people did nothing but complain; the wood wasn't clean, it wasn't the right dimensions, too many round, on and on. Others who paid top dollar said nothing and came back year after year.
Take what you can get. If they are happy you should be happy. And may I also say that it says a lot about you to worry over this. You must be a heck of a good guy.
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