I was a Snapper dealer for 25 years. Snapper had three levels of dealers. The GOLD dealers got freight paid on all orders plus got a larger discount. I was a BRONZE dealer. Had to pay freight on all mowers also had a smaller discount.
There was no way I could sell a mower for the same price as the larger dealer. I would lose $150-200 if I did.
There difference is how the dealer takes care of you AFTER the sale. The big dealers are closed on weekends and holidays. I fixed a lot of mowers after hours and on Sundays. I took care of my customers. The big dealers will not help you after hours.
I had two cemeteries that bought two mowers every other year. The week before Memorial day I learned not to make evening plans. The cemeteries would be in my yard needing repairs or trimmer string.
I kept 5# rolls is string and stocked all the belts/ blades there mowers needed.
After I quit selling Snappers the cemeteries still brought there mowers to me. The big dealer would not service there mowers on Saturday evening at 6:00 like I would. The big dealer wouldn't stock the five pound rolls of trimmer string for them either.
What really cracked me up was when someone would come into my shop and tell me they won't buy from me unless I give them a deal. They act like they are going to set the price!
I would tell them they get the same deal I give everyone. They would leave.
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