They never made anything but money? True but along the way they developed brand identity and some brand loyalty, so what did they do? They cheapened the quality of their brands and in the process destroyed much of their value. As an earlier post said they wanted to be a financial services provider and moved away from the core business (retail) then decided to zig back to retail- didn't work. I can set here and armchair quarter back, they used to be the nation's largest retailer, they gave that honor to Walmart who now has become one of the largest companies/employers in the US, so I'm guessing their is money to be made in retail IF you're competent. Sears had built a logistical system to serve it's stores and mail order customers but failed to keep it up with the times and failed to capitalize on it. The only reason we don't have a Sears owned Walmart type store is Sear's management didn't see it as a viable concept, even though the Walmart Super Center concept was something they copied from Meijers stores in Michigan. The big box home center like Homes Depot & Lowe's was a concept they were ripe to own with their previous dominance of retail tools and hardware but again failure to launch. Why didn't they launch a Farm store chain like TSC/Boomgaars?Rural King? Again something they were ahead of the folks who are big players but they dropped the ball (again) Could of successfully launched a tool truck sales network, but they didn't. At one time they operated auto repairs centers coast to coast but the service motto got overtaken by greed, they destroyed their reputation to meet sales quotas. With the nationwide auto repair centers they could of very well became the dealer network for a line of import cars but again it didn't happen and on this same line of thought they could of launched used car retail centers developing a Carmax type used car experience but they failed to capitalize on the opportunity. They built themselves as "Where America Shops" and were known for reasonable to good quality at fair prices. You can discuss what came first the lower quality to increase profits or did they lower quality to compete in markets they wanted to capture or just didn't understand? Man if you're wanting to earn a MBA there's enough in the Sears decline to write a thesis and set yourself up for an executive position in a large retailer.
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Today's Featured Article - Grain Threshing in the Early 40's - by Jerry D. Coleman. How many of you can sit there and say that you have plowed with a mule? Well I would say not many, but maybe a few. This story is about the day my Grandfather Brown (true name) decided along with my parents to purchase a new Ford tractor. It wasn't really new except to us. The year was about 1967 and my father found a good used Ford 601 tractor to use on the farm instead of "Bob", our old mule. Now my grandfather had had this mule since the mid 40's and he was getting some age on him. S
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