coonie minnie It sounds like dealer "B" is selling you a different brand of equipment???? If that is the case you have no idea if your comparing apples to apples. I know that most companies have additional discounts for trading in competitive brands of equipment. Meaning Since I sold JD some times I would have an additional 10% off dealer net if I traded in a CIH tractor over a JD one.
Also right now it is a bad time to be trading in later model high value equipment. You did not say what your trading but some dealers are loaded up with high dollar trade-ins. An example is one dealer I know well will not allow his salesmen to trade-in a high dollar combine unless they have the trade-in presold. So if dealer "A" already has several of what your wanting to trade then he would not put as much in your trade as dealer "B" might if that dealer did not have that many of what your trading.
I will tell you this, believe it or not, but the margins in selling new farm equipment are not that good. 5-10% profits are hard to make. Selling high dollar trade-ins is hard to do and make a profit in a declining market.
So if the price difference is large then either the second dealer has different programs to use or he just messed up. I have been involved in 3-4 dealer deals where 2-3 of us where right at about the same price and one would blow us out of the water. The single one usually messed up and over valued the trade-in or figured the new item wrong.
I would go to dealer "A" and tell him he was beat by a pretty good margin and see if he could do any better. I would not tell him exact numbers. Also you say dealer "A" is closer and has kept you going when you where in a pinch. YOUR assuming dealer "B" will do the same. Do not bet on that without know it for sure. The after sales service will vary from store to store. Even deal to deal. I have sold stuff at lower margins and I told the buyer right up front he was getting a deal an I would NOT be giving the "free" after service stuff he would normally have gotten. Meaning if it broke down he would not get a "free" loaner or maybe free delivery/setup. Your see what I am meaning. There is more involved in these deals than just dollars. So just make sure your getting the best total deal and go with that one when your comfortable with the entire deal.
No need for hard feeling either. Every deal is different. Dealer "A" is not trying to prong you he just may not be able to match dealer "B" this time.
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