Posted by wisbaker on September 09, 2017 at 08:38:54 from (173.30.119.179):
In Reply to: Re: Leasing posted by jimg.allentown on September 08, 2017 at 18:55:53:
On the cost, it depends. Sometimes the manufacturers put real sweet money factors (lease speak for interest) on models they want to move. The last Lincoln Mark VII I sold/leased we moved the guy from a purchase to a lease, he saved a little bit over the purchase and we picked up about $900 in gross. This worked well for him because he knew he was probably going to want a Mark VIII when they came out so he had a Mark VII, knew what he could buy it for at lease end if he didn't like the Mark VIII and if he did he could walk away from the Mark VII and get the new model. Of course it's been 20 plus years but then if we had a thin deal but it was a lease the house would take lease deals it wouldn't take on sales. The big thing about a lease is folks don't know as much about them and so it was easier to work a little extra gross in the sale and some folks were out right fraudulent in their sales tactics. The whiz bang sales force a few years before I showed up closed a lot of lease deals with the promise that they'll be tons of equity when the lease is over, folks got real upset when there wasn't and started buying cars elsewhere. It got so bad our parent company opened another L-M point with a different name to avoid some of the anger. This was another reason they went from being the 2nd largest Lincoln Mercury in the world to being the 2nd largest Lincoln Mercury dealer in the Tampa bay are.a
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