Posted by paul on November 10, 2017 at 08:06:36 from (76.77.197.114):
In Reply to: Dairy production posted by jacksun65 on November 10, 2017 at 07:56:07:
The current consumer fad is to be 'in tune' with the farmer their food comes from, and these companies are trying to meet that fad by controlling the entire process from the cow to the store shelf. Then they can put pictures of individual cows in pastures and farmers with a pitch fork and say see this cow helped produce your bottle or quart of dairy product. While true, it still ends up being a huge company processing plant, not the down on the home farmer image presented.
Such products can sell for a premium price to the richer folks who now 'feel good' because they know where their food comes from, heck they see a picture of the very cow that was milked just for them!
When fads change and prices change, these companies will have used the profits of today to pay of their investments and now control a bigger slice of the pie - they have more control (and so income from) the entire process. They are careful to own only the parts that give profit and control of products, they will not own everything. They pick out the best odds of the best parts of the process.
Business wise it is well thought out business model, they will do well for now, and fairly good planning for the future as much as one can.
Ethically, it is taking a confused public's good intentions but total lack of understanding and using it to profit while dumping on those the general public thinks they are 'in touch' with......
A simple black and white view of a complicated, multi-sided situation.......
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