You can't keep squeezing farms into fewer and larger operations and expect all the brands to survive.
In the heyday of the 1950's, let's say there were 10 small farms on a road. Each farm had at least 2 tractors. So there's 25-ish tractors and ten full sets of implements on this one road.
Now, there's one BTO working all 10 farms, and the 10 farms on the next road over. They run 6 tractors and maybe have 2 of each implement.
We went from 50-ish tractors and 20 sets of implements to 6 tractors and 2 sets of implements.
Among the 20 different farmers, some would run IH, some Massey, some Ford, some Deere, some Oliver, and some Allis. A good salesman could get a farmer to jump colors, so there was always some "churn" as different brands competed. In contrast, the one BTO generally runs one color of tractor, and they are fiercely loyal to that color, not that there's much choice left these days...
I suspect we will see further consolidation of brands unless we see a massive collapse of the BTO business model, and these farms being broken up and run by smaller operators. The only way to have competition is to have a wide clientele to market to, and right now in farming there isn't much of that going on.
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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