Probably the same reason as everything is priced $XX.99.99.99.99
It's because of human perception. Merchants at the highest levels know that your eyeball transmits one message to your brain at $4.00 for something and an entirely different message at $3.99. The eyeball captures the 3 vs 4 and disregards the rest. Ever notice that an item on sale is priced at $xx.99 but the SALE tag says SAVE $5.00, not SAVE $4.99?
It's like my sister, a professional, advanced degreed, artist does a charcoal of something, like an elephant I have and deliberately leaves part of it incomplete...like the edge of an ear. She says that the eyeball transmits the signal "ear" to the brain and the brain fills in the line for you in your mind.
Tell me this....why is the stupid (clad copper these days) penny still in circulation? To make a case for $3.99 vs $4?
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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