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Tractor Talk Discussion Board

Re: Acceptable dealer markup??


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Posted by paul on April 25, 2018 at 12:12:27 from (76.77.197.114):

In Reply to: Re: Acceptable dealer markup?? posted by Frantz on April 25, 2018 at 11:21:28:

Using hedges and puts and margin calls and hedge to arrive is very easy to sell grain too.

If you know how. If you have worked on it a while. If you spent a lot of time researching it.

Maybe it looks easy from your side of the desk to get a simple price on a piece of equipment, but from the farmer customer who is focused on
producing grain or livestock, the implement sales desk is a terrible place to spend an afternoon in an element that is -your- domain, not mine.
Nothing there is 'easy' for most customers.

It is where you are comfortable. Maybe a lot of folk on the other side of the desk are quite uncomfortable?

Really, this negotiating prices on big ticket new items is for the birds. The old Saturn model where they had a real price and that is what it sold
for eliminated all the goofing around and making people feel taken advantage of.

It would lessen the number of sales people needed - not get rid of you, but put the spotlight on you helping with the rest of the transaction, not
all this back and forth bickering on prices.

It is a situation you as the salesman are very much in control of, and control usually leads to a feeling of being taken advantage of.

I don't think I'm disagreeing with you directly, just a different view of it all maybe.

Again, appreciate your side of things.

Paul


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