Posted by oldtanker on October 15, 2018 at 15:07:06 from (66.228.255.59):
In Reply to: Sears posted by 37chief on October 15, 2018 at 14:23:04:
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Actually what killed Sears wasn't closing the small stores. Sears failed to attract younger shoppers. They even ran an ad in the 80's about women who shopped at Sears were happy to be able to get modest one piece bathing suits. Problem with older customers is they get old and die. If the young ones don't replace them your business is dead. That's the biggest thing that happened to Sears. And by the time the people running Sears had figured out what went wrong it was too late. The younger folks had found other places that provided for their needs. And no, not all went to Walmart. Many shopped higher end stores.
They closed the small stores cause they were losing money at them.
Had Sears continually courted younger people along with keeping the older ones happy, and had they jumped on internet marketing maybe they would still be here.
Good example is Walmart (I don't really like Walmart). About 20 years ago they realized that many of their loyal customers were getting old and dying off. The heads at Walmart were really concerned. They decided to revamp some of what they were carrying and to remodel stores so as to attract the younger crowd. Worked too. Now if they could just catch up to Amazon......
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