I understand and agree with the duty owed to the seller, but that does not imply anything goes to screw the buyer. Their stated policy is "as is, where is and buyer beware, and all sales are final". That is simple enough to understand.
But, when I called to ask for clarification of the online bidding process and was told "we do not open with your max bid", implication is far different than if I had been told, "yes, we will open with your high bid, so bid accordingly". The later is their actual policy, not what I was told. And for what it's worth, to bid online, you have to click a box that says you have read and understand the rules of the game. That would be fine too, except the rules of the online bidding process are not mentioned in the policy you agree to. Those are unwritten rules and subject to change at any time.
Its all good as long as it is fairly represented as to what will happen. Misrepresentation is not.
What they are using now, as they put into practice, actually works against them. It fosters distrust of the process.
What they should all work towards is to give buyers an opportunity to place "min" or opening bid (or if a bid has been submitted, let it be known what that is) and "max" or ending bid. And stated intervals in value ranges. That is not that much different than what is done on ebay. In fact, ebay should be the model they all follow.
I would do that all day long and I think that being open like that would get them far more online bidders participating and that would be a big benefit to their sellers.
But being told one thing and them doing another is the part I can't abide by. BTW, my view is this is all part of a process in it's infancy and will eventually get sorted out to some type of standard that all are using and is understood. But as is, best to think of online bidding as the Wild, Wild West and buyer beware.
BTW, there was one item I bought where the process did work as they said it would and it worked in my favor. Item had been on Craigslist and I called seller to ask about it, ready to pay his full price. He told me he had taken it to the auction. No worries, I'll look for it there. I did and got it bought for less than my bid price and $150 less than he had been asking for it on CL. So I know their stated policy was working on some items, but not on all of them.
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