CIH/NH indeed has been offered up. Several things had hampered the sale. The biggest problem is the sheer size. FIAT has announced several times it would have to be an all of nothing sale. Another problem there is most investors expect international companies to return a certain profit margin. While CIH/NH does make a profit it's normally 2-3% below what most investors find acceptable.
An interesting notion that Renault made/makes a decent car. I did my first hitch in Germany in the mid 70's. That was one of the first things older soldiers would tell younger guys was to stay away from Renault cars. Not only because of reliability but also because of major safety concerns.
Anyone beside me remember Renault's last attempt to break into the US market? Timing couldn't have been better. Just a few years after the Fuel Embargo 1979. Americans were demanding fuel efficient cars. GM, Ford, Chrysler and AMC were not really meeting the demand. The Carter/Reagan recession was just starting. And Renault was thinking that buying AMC would give them an established American dealership network. Then the Renault cars quickly gained such a poor reputation that they didn't gain the sales needed. Renault then withdrew from the US market and sold what was left (Jeep and Eagle) in 87.
FIAT has had trouble in world markets, not just the US. Fiat like Renault in 1979 acquired an established American company when the US government forced the sale of Chrysler to FIAT. One of the big reasons for that purchase was to gain an established dealer network and yet another FIAT attempt on US markets. While Chrysler branded vehicles are making a profit for FIAT, Fiat branded sales in the US are not doing well. The peak figure sense being introduced in the US was 46,171. Last year that dropped to 15,521.
Rick
FIAT owns FIAT, CaseIH/NH, Iveco, Abarth, Alfa Romeo, Lancia, Maserati, and all Chrysler brands including Jeep, Dodge, RAM, and SRT.
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