Re: Brand loyalty

Posted by JK-NY on November 14, 2019 at 05:11:28 from (174.220.22.214):

In Reply to: Brand loyalty posted by JohnV2000 on November 14, 2019 at 03:23:19:

This is a good topic for a friendly discussion. I believe that
when farmers started to switch from horses to tractors a local
dealer would have a lot to do with their choices. Also if a
neighbor bought a certain brand and was satisfied that might
influence them. Then often they would be brand loyal unless
they had bad luck with either a machine or the dealer and
then they would be likely to try something different. I have
heard a few stories from back then where some one had a
falling out with their dealer and then tried a different brand. In
my local area the prevailing brands were Deere Ford Farmall
and Oliver mainly due to local dealers with very little MM,
Case AC and MH/MF mostly due to no nearby dealers except
for a small Case dealer 12-15 miles away who did have a
small customer base near him. Certain tractor/ implement
brands/ models were very popular with certain types of
farming and that also was a factor. For example when there
were a lot of smaller vegetable growers ( around here they
used to be called “truck farmers “) Farmall Cub,A and C
tractors were very popular with them for their cultivating
abilities. Northwest and East of Syracuse NY as well as right
in part of what is now the East part of Syracuse were
mucklands and on the muck AC model G tractors and Cletrac
crawlers were popular with the vegetable growers on the
muck who grew a lot of onions potatoes and lettuce. The main
type of farming around here back then was small dairy farms
and New Holland hay and forage equipment was very popular
and a NH dealer sometimes got tractor customers by selling
them NH equipment.

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