Re: Brand loyalty

Posted by Bill(Wis) on November 14, 2019 at 05:26:31 from (174.198.14.164):

In Reply to: Brand loyalty posted by JohnV2000 on November 14, 2019 at 03:23:19:

During the depression of the 1930s our neighbor needed a tractor to replace his old Fordson which was worn out. He went to the
First National Bank to apply for a loan to buy a tractor. They turned him down. He went over to the John Deere dealer and explained
his plight. Dealer asked him what he needed. They decided that an A would be needed. Dealer then asked him if he needed a plow. He
did. dealer took Fordson and Oliver plow as down payment and let him figure out the payment plan. Within a few days our neighbor
had a Brand new John Deere A and a new John Deere plow. Neighbor's brother, brother-in-law and another neighbor heard about it and
all went in and bought new John Deere tractors and plows. Within just a few weeks our neighborhood was Green. All because of
financing available through John Deere dealer. That was in 1936. Neighborhood stayed pretty Green until about 1960. Dealer retired
and John Deere closed the dealership and selected a new location about 25 miles away. Eventually the green went away, too. Except
for a few diehards. I'm one of the few around with some Green in the fleet.

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