Posted by Texasmark1 on November 14, 2019 at 05:38:17 from (172.243.92.145):
In Reply to: Brand loyalty posted by JohnV2000 on November 14, 2019 at 03:23:19:
Had a slight acquaintance that farmed out in the Abilene, Tx. area, might call him a MTO...Mid Time Operator. He started out with red gassers because thas what his daddy had on the place and got all equipped with old and new since that was all that was available in red. Next thing you know the local red dealer comes out and parks some red LP tractors and tells him how great they are...he didn't mention green influence at the time, nor any other color so I don't know how they were represented in his area......then diesel becomes popular, and out the dealer comes with some red diesels......he tries, likes, and trades in his LPs.
Another MTO farmed Cotton in N. Tx. in the 1960 era and was running red same reason, he picked up where dad was leaving off and that was dad's choice. Told me of green dealer from 60 miles away made daily trips to the field with equipment for operators to use and comment on satisfaction.....they stayed with red because of brand loyalty. No reps from any other color out in the field seeing what worked and didn't, what the farmer wanted and didn't, how the farmer could purchase what he needed with his available financial resources. Wasn't representation in either case from the other colors.
Seems red and green both had the row crop market covered with their alphabet tractors. Ford and the Ferguson 3 pt. pretty much had the smaller utility market covered. Seems different areas of the country were partial to certain colors that had the equipment to fit the need, or they just didn't have dealer representation. AC, Case, Oliver, MM weren't popular around here for some reason. Dealer coverage is probably a big driver in what gets bought and where. No doubt familiarity with a brand helps in preserving loyalty. Who knows!
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