Posted by Jal-sd on September 14, 2020 at 11:34:56 from (142.0.9.52):
In Reply to: Re: Harvestor Company posted by Bill VA on September 14, 2020 at 09:15:28:
The only reason IH didn't go bankrupt was because Tenneco, an oil company, had a bunch of cash and wanted to get a line of agriculture equiptment to go with their ag tractor division. So they bought a bunch of IH debt & then the rest of the company.
They were already into heavy construction equiptment manufacturing as well as a agriculture tractors. Tenneco had dumped the Case farm machinery line when they had acquired it because they originally only wanted the construction line, but continued to make ag tractors because of sales of the popular ag tractor.
Case dealers had to pick up short lie equipment lines to survive. After the "merger", if there were two dealerships (Case & IH) in the same town, which ever one had the largest volume of business stayed if they didn't sell an other tractor brand. If they sold another tractor brand, they were automatically gone from C-IH. The other was told they were going to lose C-IH brand. I know of several dealers that survived because they had an excellent short line equipment business & loyal customers. Some even picked up another tractor line or survived because they sold another ag tractor line to begin with. Ask Don Livingston how he got started in the "old" Case tractor parts business sometime.
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