Posted by rossow (mn) on January 21, 2021 at 11:18:55 from (216.114.244.165):
In Reply to: On a lighter note-- posted by big tee on January 21, 2021 at 09:07:21:
Back in the early '90s I was invited by a book editor and professor to write some chapters for a book he was working on titled Corporate Magazines of the United States. One of the chapters I wrote was a historical look at The Furrow. I visited John Deere headquarters (East Moline?) to gain access to the back issues of The Furrow. If I recall correctly, it was and remains the oldest continually published company magazine in the United States (first published in 1865). There's a copy of the book on e-Bay today for $75. Here's what the listing says about the book:
"(Editor Sam G.)Riley is professor of communications at Virginia Polytechnic Institute and also a prolific compiler of reference books on print media. Corporate Magazines of the United States is part of the Greenwood series Historical Guides to the World's Periodicals and Newspapers. In this particular title, Riley and 26 other media professors provide a history of 324 corporate magazines."
I wrote several other chapters for the book but struggle to recall the magazines I examined; 1992 was a long time ago for me to remember details. I think one was Chevy Outdoors, another was Corvette Quarterly, another might have been Uplink (about the infant satellite media industry). I have a copy of Corporate Magazines somewhere in my neglected boxes of stuff I hauled from my office when I retired. Another book edited by Sam Riley was Regional Interest Magazines of the United States; I recall doing three chapters for that book, but don't quote me on that. Some day I'll run across both books when I sort out work-life leftovers.
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