Two things I see are: 1. Your present markup above live price is much lower for your beef ( 12 percent) than for your pork ( 73 percent ). To get the same markup on your beef as on your pork you would need $4.25 per pound hanging weight for your beef. 2. Because a quarter of beef is so much larger than a half a hog, at your current prices it takes over three times as much money for your customers to pay for a quarter of beef ( $540 ) than it does to pay for half a hog ( $160 ). At $4.25 hanging price a quarter of beef would be almost five times the cost of a half of a hog ( $765 ). That is a restrictive amount of money for most households to pay at one time and could be limiting your sales.
A local grocery store chain Fareway bills itself as a meat counter with a grocery store attached. www.farewaymeatmarket.com/about/faqs They sell meat by the pound and also sell different bundles of meat to fit what individual consumers can afford.
Could you sell your beef in smaller bundles that consumers might be better able to afford at prices that give you a respectable profit?
If you want I can post the numbers behind these estimates, but you probably already have those same figures.
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Today's Featured Article - A Lifetime of Farm Machinery - by Joe Michaels. I am a mechanical engineer by profession, specializing in powerplant work. I worked as a machinist and engine erector, with time spent overseas. I have always had a love for machinery, and an appreciation for farming and farm machinery. I was born and raised in Brooklyn, New York. Not a place one would associate with farms or farm machinery. I credit my parents for instilling a lot of good values, a respect for learning, a knowledge of various skills and a little knowledge of farming in me, amo
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