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Tractor Magazine Analysis
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Posted by Way Up Here on October 20, 2004 at 05:38:58 from (64.42.242.44):
You're gonna know pretty quick that I don't have too much to do today after reading this. I always wondered what the actual makeup was of any magazine so why not use Antique Power Magazine as a topic of study. It is probably pretty much the same as any "hobby-topic" magazine so I took an old back issue and started counting pages. This particular issue was 102 pages (including the front and back covers) so the results lend themselves nicely to an approximate percentage number too. Here's what I found: Tractor Articles and Photos - 39 pages Regular Features and Covers - 5 pages Letters to Editor (with photos) - 7 pages Supplier Advertising - 11 pages Auction and Show Advertising - 22 pages Book Advertising - 3 pages Classified Advertising - 13 pages Keep in mind I'm not doing this to knock the advertising but 50% of the magazine is advertising of one type or another which somehow suprised me. And I know that this is what pays the freight, I don't think much is made from the actual magazine sales themselves. It must cost a ton of money to publish a high-quality magazine like that one. Just thought it might be interesting for you.
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