unfortunately, yes, the better looking equipment will get more work. if you look at it from the customers standpoint, here is a contractor with a new "pretty machine, fancy truck to tow with, snappy uniform, wow he must really know his stuff and be real good. does not matter how good he his, people will more than likely choose him over a well worn piece of equipment. i noticed it with our shop. i bought an older building several years ago. last year, we did a face lift, new windows, brick facia fronts, new signs and lighting, end of year the business did close to 40% more than the previous year. (body shop).
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