I still have my 1948 International Harvester chest freezer. Also still have an early 50s Philco-Ford refrigerator along with several of their radios. All still work, and the freezer is built like a big battleship. I bought a second freezer from Sears in 1973 and it too is still working fine.
That being said, there are fewer companies as time goes on - making this stuff. It's gotten centralized. One or two places make the stuff and then allow other companies to put their names on it. As far as I can tell, much of the newer stuff lasts just as long as the older - just more compact and lighter. Note, I said "much." There is also a lot of junk now, just as there was 50-75 years ago. That's one of the reasons why Nebraska Testing got started - to prove or disprove claims made my tractor companies and to give the farmer a way to know what was worth buying.
If Deere, or IH came out with some appliance with their name on it - first - I'd assume they really didn't make it. Second - I'd buy only if a bargain since there's no shortage of quality appliances if you shop around and look carefully.
In regard to International Harvester - they've haven't even been able to buy their brand-name back, and they've tried several times. I've never been crazy about their change to "navigating the stars", that got shortened to "Navistar." I think the guy that did it was stoned at the time.
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Today's Featured Article - 12-Volt Conversions for 4-Cylinder Ford 2000 & 4000 Tractors - by Tommy Duvall. After two summers of having to park my old 1964 model 4000 gas 4 cyl. on a hill just in case the 6 volt system, for whatever reason, would not crank her, I decided to try the 12 volt conversion. After some research of convert or not, I decided to go ahead, the main reason being that this tractor was a working tractor, not a show tractor (yet). I did keep everything I replaced for the day I do want to restore her to showroom condition.
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