I still have my 1948 International Harvester chest freezer. Also still have an early 50s Philco-Ford refrigerator along with several of their radios. All still work, and the freezer is built like a big battleship. I bought a second freezer from Sears in 1973 and it too is still working fine.
That being said, there are fewer companies as time goes on - making this stuff. It's gotten centralized. One or two places make the stuff and then allow other companies to put their names on it. As far as I can tell, much of the newer stuff lasts just as long as the older - just more compact and lighter. Note, I said "much." There is also a lot of junk now, just as there was 50-75 years ago. That's one of the reasons why Nebraska Testing got started - to prove or disprove claims made my tractor companies and to give the farmer a way to know what was worth buying.
If Deere, or IH came out with some appliance with their name on it - first - I'd assume they really didn't make it. Second - I'd buy only if a bargain since there's no shortage of quality appliances if you shop around and look carefully.
In regard to International Harvester - they've haven't even been able to buy their brand-name back, and they've tried several times. I've never been crazy about their change to "navigating the stars", that got shortened to "Navistar." I think the guy that did it was stoned at the time.
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Today's Featured Article - Show Coverage: Journey to Ankeny - by Cindy Ladage. We left Illinois on the first day of July and headed north and west for Ankeny, Iowa. Minus two kids, we traveled light with only the youngest in tow. As long as a pool was at the end of our destination she was easy to please unlike the other two who have a multitude of requirements to travel with mom and dad. Amana Colonies served as a respite where we ate a family style lunch that sustained us with more food than could reasonably fit into our ample physiques. The show at Ankeny
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