Actually it is exactly like you described with the Soviet Union Butcher shop. They had a big screen and a digital camera on sale which there were 2,000 people outside the store waiting for, some of them since thursday morning. They only had a very limited supply of those deeply discounted. People this year are especially out of money, so if they miss these deals they might not be able to afford something else at full price. They missed thanksgiving with their families to wait in line outside for these deals. They'd worked themselves right up into a frenzy for these deals. I wouldn't be at all surprised if there was only 20 of those cameras and TVs for the 2,000 to fight over.
These doorbuster deals are always gone within the first couple of minutes of the doors opening and once they are gone, thats it, no reinchecks, no nothing. Doorbusters are designed by advertising to get people to come to the store. The store is willing to take a loss on a very small quantity of items in the hopes those that come too late will buy other stuff.
I think Circuit City handles it about the best. What they do is go outside about an hour before they open and hand out tickets for the quantity of an item they have to those that are the first ones in line. That way when the doors open, people are much calmer, those that recieve a ticket know they will get the item and have until noon to pick it up. Those that did not recieve a ticket will not be getting one and its that simple.
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