'We see a brand (or brands) that have been instrumental in our heritage. CEO's and stockholders see a quick buck'
True enough...
The irony that I see in that is that I really have no brand loyalty for new gear anymore. As you're well aware, Ford was my preference... but that's gone more than 15 years now. It's taken them a lot of time but they've more or less eliminated the last Ford designs from the current models in favor of Fiat components. I didn't want Fiat stuff 15 years ago. I still don't... though it may be plenty good. The irony being that the 'brand' that I was somewhat loyal to is now gone. With it the potential of a sale. The likely replacement a Deere, mostly because their dealer is closer and gives excellent service. I can't complain about my NH dealer either. They give excellent service too but they're a lot further away. If these companines believe that the only thing people are loyal to is paint and a name, I think they've got some news coming to them... That's how I feel about it anyhow. I think it will eventually hit them on the bottom line. Mabey sooner rather than later.
I believe that the next year to 18 months will bring about a new round of very hard times in the farm equipment business, and it will quickly become a game of who has the deepest pockets. I've got a feeling that AGCO won't fair too well. Deere has deep roots in the industrial sector that may help to carry them. Fiat has their fingers in a lot of different pies... so they may well be better financed to carry through. Agco may well find themselves falling into Cat's hands since Cat does have pretty deep pockets. Pure speculation... but curious to see how it shakes out. Mabey nothing will happen.
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Today's Featured Article - Old Time Threshing - by Anthony West. A lovely harvest evening late September 1947, I was a school boy, like all school boys I loved harvest time. The golden corn ripens well and early, the stoking, stacking,.... the drawing in with the tractors and trailers and a few buck rakes thrown in, and possibly a heavy horse. It would be a great day for the collies and the terrier dogs, rats and mice would be at the bottom of the stacks so the dogs, would have a busy time hunting and killing, all the corn was gathered and ricked in what we c
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