'We see a brand (or brands) that have been instrumental in our heritage. CEO's and stockholders see a quick buck'
True enough...
The irony that I see in that is that I really have no brand loyalty for new gear anymore. As you're well aware, Ford was my preference... but that's gone more than 15 years now. It's taken them a lot of time but they've more or less eliminated the last Ford designs from the current models in favor of Fiat components. I didn't want Fiat stuff 15 years ago. I still don't... though it may be plenty good. The irony being that the 'brand' that I was somewhat loyal to is now gone. With it the potential of a sale. The likely replacement a Deere, mostly because their dealer is closer and gives excellent service. I can't complain about my NH dealer either. They give excellent service too but they're a lot further away. If these companines believe that the only thing people are loyal to is paint and a name, I think they've got some news coming to them... That's how I feel about it anyhow. I think it will eventually hit them on the bottom line. Mabey sooner rather than later.
I believe that the next year to 18 months will bring about a new round of very hard times in the farm equipment business, and it will quickly become a game of who has the deepest pockets. I've got a feeling that AGCO won't fair too well. Deere has deep roots in the industrial sector that may help to carry them. Fiat has their fingers in a lot of different pies... so they may well be better financed to carry through. Agco may well find themselves falling into Cat's hands since Cat does have pretty deep pockets. Pure speculation... but curious to see how it shakes out. Mabey nothing will happen.
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
... [Read Article]
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