In my lawn mower equipment dealership I don't think we could survive if we DIDN'T take credit cards. For the last few years I'd say 75% to 80% of our transactions are paid by credit card. While I'm sure SOME of our customers could find a different way to pay, I'm certain not ALL would, and I can't afford to lose the difference. Our credit processing fees run about 1.75% plus 15 cents per transaction. In our business it averages out to just under 2% per transaction. With your expected average transaction amount you should be able to get as good a rate as ours, if not better. We take Mastercard, Visa and Discover but not American Express, as Am Ex still wants like 4% processing on their cards. I don't think I've ever lost a sale because we don't take American Express, the customers just use one of the other three.
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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