Posted by NY 986 on December 28, 2009 at 16:17:32 from (32.178.104.23):
Reading in the American Agriculturalist magazine here in New York that AGCO is/has been shifting labeling its products so that Massey Ferguson and Challenger will be the identities in that company outside of combines (Gleanor). Probably good for them as this will emphasize the company as being close to full line as opposed to segmented. Will also help surviving dealers with more exclusiveness on various implements/tractors. Gone will be the AGCO line which would have contained Hesston, New Idea, and White among other labels (which products will carry only the MF or Challenger labels). I guess it makes me feel old that names like Allis Chalmers, Oliver, Minneapolis Moline, etc. are being slid further back in the closet of history. I can remember when all these brands had their own lots at the farm shows and the sales people bristled at the notion they might not be there in the future.
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