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Re: Horrible customer service from a Ford dealer!


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Posted by Buzzman72 on January 14, 2010 at 21:07:00 from (74.129.194.33):

In Reply to: Re: Horrible customer service from a Ford dealer! posted by 135 Fan on January 14, 2010 at 18:39:48:

Dave, I was always the guy who went above and beyond for the customer...and I can tell you from firsthand experience that nowadays, each dealership department is considered a "profit center," and each sale is a "profit-building opportunity." A counterperson who spends the kind of time you're talking about to sell a 50-cent fuse gives the dealer heartburn...and woe be unto the MANAGER who "wastes" his time--and the owner's money--that way.

Dealers look at things that way now because high-priced "consultants" have told them that the dealership runs on the "80/20" rule": that 20% of your customers will generate 80% of your revenue. Therefore, the 80% of customers that generate only 20% of the dealership's revenue are, by and large, a waste of labor and resources for your dealership. And since the dealer is paying the consultant big bucks to tell him this, then it HAS to be gospel.

MY philosophy is that if you take care of the customer, they will take care of you; a kind of "what goes around, comes around" philosophy. Since that is in direct conflict with what the high-priced consultant is telling the dealer, guess which one of us is expendable? [Clue: it AIN'T the high-priced consultant.]

It's a whole new world out there, Dave, and folks who think like you and me are considered dinosaurs...soon to be extinct.


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