Bryan - I agree completely. It's all about PR. It's not really any different than when Caterpillar bought a theme bike from Orange County Choppers. The PR departments have money to spend and are trying to attract new customers.
Any 'serious' farmer, like the ones on this site, are not going to be swayed. But it will sway the suburbanite weekend warrior, the kind who already owns 2 SUV's that will never leave pavement. This guy owns some property and wants something more masculine than his riding lawn mower. He's looking to buy a 30-50hp compact TLB, and he wants it to be green because 'green' is cool. Chip Foose said so.
I don't think Deere is completely out of touch, they just aren't in touch with this crowd.
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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