A presence on the web is essential for any business today. Even if it's just a small site that doesn't do anything but explain who you are, what you do, where you are, and how to contact you. The web site just confirms that you exist; many people will check your website just to find out about you.
Some do's and don't's:
1. Do make sure your website loads quickly over dialup. Make sure you have only a minimum amount of graphics on your home page, and make sure all images are small (64 KB per image max). You can always put bigger graphics on other pages, but if it takes forever for your home page to load, the customer will give up. When testing how fast a web page loads, first clear your cache so you see it just as a first-time customer does.
2. Make sure it works and looks right with the most popular browsers. This means IE and Firefox as a minimum, with Chrome rising quickly.
3. Don't use Flash on your site. Ever.
4. Simple and easy to navigate beats flashy and incomprehensible every time. Remember, the point is to satisfy your customers' interest, not to impress your own management.
5. In this day and age, it's a good idea to make sure your site is accessible from a hand-held device.
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Today's Featured Article - A Question for Dads This recent topic from the Tractor Talk discussion board is being highlighted because it is an awesome display of the caliber of individuals that have made this site their own. The young person asking questions received positive feedback and advice from total strangers who "told it like it is" with the care many reserve for their own kids. The advice is timeless... so although it isn't necessarily antique tractor related, it will be prominently displayed in our archives to honor those who have the courage to ask and those who have the courage to respond in an honest, positive manner.
... [Read Article]
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1964 I-H 140 tractor with cultivators and sidedresser. Starts and runs good. Asking 2650. CALL RON AT 502-319-1952
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