Posted by JD Seller on April 29, 2010 at 22:04:51 from (208.126.196.117):
In Reply to: Confused posted by gitrib on April 28, 2010 at 10:48:54:
OKAY people here is the scoop. I was a sales manager at a John Deere dealer for many years just retired a few years ago. The L and La series you can buy at Lowe's are made by John Deere in a plant in Greenville Tenn. (MTD owns Cub Cadet never had anything to do with JD) John Deere started this about fifteen years ago with a different name Saber made by John Deere, that flopped. The premium mowers are made at Horicon, Wi. One problem is that when I sold a L130 lawn mower at full list, we made one hundred and forty dollars. The state sales tax was more than what we made. As for warranty: The engines are warrantied through Briggs or Kohler. Another supplier to have to deal with. Dealerships never make a profit on warranty work. Parts are reimbursed at dealer cost, no freight paid, labor paid at flat rate, which is never right on lawn equipment. Try to bill a "new" mower owner for pick up and delivery or labor shortage. Pigs will fly first. John Deere's reasoning is that only about fifteen percent of the total mower market is the premium market. Fifty percent is the economy market: Sears, MTD, etc. John Deere has seventy percent of the premium market but only about ten percent of the economy market. So they wanted to sell more units. They found that the average economy buyer would never come into the main line dealerships, even if they had the economy product. So they started the agreements with the big box stories. The problem is that the L and La are good mowers compared to the other economy products but the economy buyer thinks that they bought a premium mower BECAUSE it says John Deere on it. Just like the guy above that was mowing timber paths with one. About the same as the city guys that move out to the country and buy one acre an then act like they own the King ranch.
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